Global Leaders in Grocery Wholesale and Distribution
At SET Brands, we are dedicated to revolutionising the grocery wholesale and distribution industry with our innovative solutions and unwavering commitment to excellence. Join us in expanding your product market.
Global Reach, Local Expertise: SET Brands
We are the global trading arm of Southeast Traders Ltd - a well trusted, family-run private wholesale business founded in 2002 by entrepreneurial duo Alan and Theresa Taylor. Based in Glasgow, UK, we specialise in grocery wholesale and distribution and are known for our reliability, integrity, and discretion.
With over 20 years of consistent growth, we have built strong relationships with many of the world’s leading retailers. SET Brands has been established to extend our worldwide reach - offering international and national brands new distribution routes and the capability to extend product ranges rapidly and effectively
We currently operate in Australia with aims to further expand our markets with regional divisions in Asia, the Middle East, and the USA to meet growing international demand.
FMCG Distribution
We have privileged access to retailer NPD teams across the world’s major retailers.
This access has been obtained through relationships built up over decades of outstanding audit and compliance reviews.
Our main goal is to support our clients’ businesses through excellent service, reliability, high-quality products, and competitive pricing.
Brand Licensing & Product Innovation
We work with global brands in the creation of bespoke licensed products bringing innovation and freshness to the brand offering whilst aligning with brand values.
Working closely with retailers’ new product development teams, we gain a full understanding of their needs and requirements. Our support for brands extends from the initial concept all the way through to completion.
Managing every aspect of sourcing, manufacturing, and distribution - to ensure that we deliver high-quality products both quickly and reliably.
Global Reach
We support brand expansion and retailer growth across a broad international network. At present, our global network encompasses USA, Middle East, India, Southeast Asia and Australia with strategic partnerships in China and Japan across multiple product categories.
Our team having operated at the highest levels of the world’s leading retailers, either as executives, advisers, investment analysts, critical long-term product or service providers are best placed to deliver value for you. Their unique understanding of retailers, brands and the impact of disrupted trade flows and new established free trade agreements will provide you with opportunity.
Whether you are entering a new market or seeking smarter, faster ways to grow, we’re here to support your global ambitions with clarity and confidence.
